Case History 103 WalterB – Hi Volume Enrollment Campaign + Tech Wild West
CHALLENGE: Credit Card Co. (other industries listed below) needed to increase consumer/client enrollment for services/card in competitive market.
SOLUTION: To heighten sign up/response rate, Distributor suggested hi perceived tech item with wide demographic appeal(Men/Women, 13-65+ Yrs old). TomaxUSA #AD300 Dual USB Charging adapter for all phones – for use in car and wall outlets(AC/DC), UL Certification/Branding, and 1000 MAh /1A output for quick and safe* charging.
RESULT: Initial order of 25K units was depleted within 7 days, followed by reorders of 25K & 30K units for total of 80K units in a 2 month span.
Spec offer $10(C) = Get sample of AD300 with one color imprint including the set up charge. Once you secure an order from the spec, there are no more set ups! $70(C) Value. Spec offer doesn’t include shipping.
Other industries w/ enrollment incentives
- GWP Programs (Gift with Purchase) (Tech- plan/device upgrade/additional lines, Consumer-$100 in retail merchandise=GWP)
- Insurance Companies – Promote dual policies for Home/Auto (Device works in both)
- Membership Plans (Fitness/Yoga/Golf Centers, Organizations/Clubs for Auto, Hobby, Tech)
- Subscription services(Magazine, Online periodicals)
- College recruitment
*TECHNOLOGY WILD WEST – TomaxUSA utilizes compliant & certified tech factories servicing the global retail segment, offering documentation/testing(UL, ROHS, etc.) and is the brand requested by top tech firms in Silicon Valley for their promotional campaigns. Protect yourself and clients: work with firms known for their tech record/standards, as many suppliers are offering items from “pop up” tech factories without compliancy, testing or certification initiatives –Tech Wild West.
For 20+ years Tomax USA has focused on tech advancements/quality/compliancy. Avoid firms jumping on the “tech bandwagon” adding tech because it’s hot – stick with firms who have history in tech.
