Case History 853 – Seasonal Gift that Everyone Can Use – For Hospital
Challenge: Hospital requested gift “That everyone can use…” for employees (from shipping clerk to senior executives) & clients(non tech item) at $2 (C) price point.
Solution: Distributor chose ILLINI absorbable stone car coasters (Item #1640), as it satisfied all criteria;
- Seasonal Theme
- Aggressive price point
- Retail packaging
- Used by all
- 2 day production
Result: Hospital loved summer theme that wasn’t restricted to “Beach” or outdoor activities and could be used by every recipient.
Initial order of 5,000 units was distributed quickly, with clients & employees requesting ILLINI absorbable stone coasters for home & office use – resulting in new order of coaster (Item #1633 @ $1.48 C) for 5,000 units.
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